Brief history and background of the company
Weleda AG is a Swiss company that specializes in the production of natural cosmetics, pharmaceuticals and dietary supplements. The company was founded in 1921 by the Dutch doctor Ita Wegman and the philosopher Rudolf Steiner. Their vision was to use the healing power of nature for people's health and well-being. Since then, the Weleda brand has stood for natural and sustainable products that are manufactured without the use of synthetic ingredients or animal testing. In addition to the use of organically grown plants and high-quality natural raw materials, the company also focuses on fair trade relations with its suppliers. Today, Weleda AG operates worldwide and is represented in more than 50 countries. It is not only involved in the development and production of natural cosmetics, but is also committed to ecological sustainability and the protection of natural habitats. With its long history and focus on sustainability and natural products, Weleda has become a leading brand in the field of natural cosmetics and natural remedies.
Mission and values of WELEDA AG
WELEDA AG is an international group of companies in the field of health and pharmaceuticals based on the principles of anthroposophy. The company's mission is to support people in their individual health and well-being and to activate the body's natural healing powers.
WELEDA's values are based on the vision of the Austrian philosopher and founder of anthroposophy, Rudolf Steiner. Accordingly, the company pursues a holistic approach that takes into account the connections between body, soul and spirit. It is not just about treating illnesses, but above all about promoting health and maintaining physical, mental and spiritual balance.
In line with these values, WELEDA relies on natural ingredients from controlled organic cultivation for its products and does not use synthetic additives. The company is actively committed to environmental and animal protection and attaches great importance to sustainable production and fair trade relations.
With its holistic approach to health and its commitment to natural cosmetics and holistic beauty, WELEDA AG has established itself as a pioneer in the industry. Its deep roots in anthroposophy enable the company to offer innovative and holistic solutions for health and well-being.
Products and services of WELEDA AG
WELEDA AG is a company that specializes in the production of pharmaceuticals and natural cosmetics. The company's products and services are based on the principles of anthroposophy, a holistic medical doctrine.
One of the main features of WELEDA AG are the so-called Merkur processes, which are used in the production of medicines and cosmetics. These processes are intended to positively influence the human organism and strengthen its natural healing powers. The Merkur processes are based on the use of plants and minerals that are prepared according to specific procedures in order to enhance their effect.
The company offers a wide range of medicines, including homeopathic and herbal preparations. These are used to treat various ailments and illnesses. WELEDA is also very active in the field of natural cosmetics and offers a wide range of products for skin and hair care.
In addition, WELEDA also introduces new techniques and external applications to further develop the health and beauty sector. These innovations help to ensure that the company's products and services are always at the cutting edge of research and development.
Range of skin care products
Weleda AG is a company that offers a wide range of skin care products. Its range includes products that are based on natural ingredients and are free from synthetic additives.
Some of the skin care products offered by Weleda are:
1. Weleda Skin Food: This product is a rich cream that intensively nourishes and moisturizes dry and rough skin. It contains natural ingredients such as organic plant extracts and essence of pansy flowers.
2 Weleda Iris Moisturizing Care: This care cream has been specially developed for normal and dry skin types. It contains iris root extracts that support the skin's natural moisture balance.
3 Weleda Almond Soothing Face Cream: This cream is particularly suitable for sensitive skin. It contains organic almond oil and extracts of organic mallow, which have soothing and nourishing properties.
4 Weleda Pomegranate Firming Day Cream: This day cream is ideal for mature skin. It contains organic pomegranate seed oil and extracts of millet seed, which improve skin elasticity and reduce the formation of free radicals.
All Weleda skincare products are carefully formulated to support the skin's natural processes and maintain its health. They are produced with respect for people and nature and are certified as natural cosmetics.
Range of body care products
Weleda AG offers a wide range of high-quality body care products. Its range includes products for different needs and skin types.
Weleda's brands include the Calendula series, which was specially developed for sensitive skin and has soothing and nourishing properties. The almond range is particularly suitable for dry and sensitive skin and provides intensive moisture. The pomegranate range actively combats the signs of skin ageing and ensures a youthful appearance. The Wild Rose range has regenerating properties and is ideal for mature skin.
The functions of the body care products on offer vary depending on the range. For example, the shower gels have a cleansing and refreshing effect, while the body lotions moisturize and soften the skin. Face creams protect and care for the skin in the facial area and lip balms ensure soft and well-groomed lips.
The special feature of Weleda products is their natural and organic composition. They contain high-quality ingredients from nature and are produced without synthetic fragrances, colorants or preservatives. Weleda also refrains from animal testing and is committed to the sustainable use of nature.
In summary, Weleda offers a wide range of body care products that address different needs and skin types. Their specialty lies in the use of natural ingredients and the avoidance of synthetic additives.
Range of baby care products
Weleda AG offers a wide range of baby care products to meet the various needs of the little ones. The wide range includes baby creams, baby oils, baby shampoos, wet wipes and baby powders.
Weleda baby creams are specially formulated for sensitive baby skin and protect it from drying out. They contain valuable ingredients such as calendula extract and almond oil, which soothe and care for the skin.
Baby oils are also an important part of the range. They are ideal for baby massage and pamper the skin with high-quality plant oils. Weleda baby shampoos gently cleanse the hair and scalp without drying them out.
Wet wipes are available for daily cleansing, which gently and effectively remove dirt. They are free from fragrances, alcohol and parabens and leave the skin feeling pleasant and fresh.
Weleda also offers baby powder, which protects the sensitive skin in the diaper area from moisture and prevents irritation.
Weleda offers different brands and variants of baby care products. These include the popular Calendula series, which was specially developed for the needs of sensitive baby and children's skin. Weleda takes care to use only natural ingredients from controlled organic cultivation that gently and effectively care for the skin.
Range of natural remedies
Weleda AG has a wide range of natural medicines that are closely linked to anthroposophic medicine. Anthroposophic medicine is based on the assumption that body, mind and soul form an inseparable unit. The aim of anthroposophic medicine is therefore to restore the balance of these three levels.
Weleda offers a wide range of natural medicines that reflect this philosophy. For example, there are medicines for the treatment of respiratory diseases such as colds and coughs. These contain natural ingredients such as plant extracts that help to alleviate the symptoms and strengthen the immune system. Weleda also offers medicines for the treatment of skin conditions such as eczema and neurodermatitis. These are also natural-based and contain, for example, medicinal plant extracts that soothe and regenerate the skin.
Weleda products are characterized by their effectiveness and quality. They are manufactured to strict standards and contain only natural ingredients. Weleda also uses its extensive knowledge of herbal medicine and anthroposophy to offer the best possible products. By combining natural medicines and anthroposophic medicine, Weleda products are a holistic alternative to conventional medicine.
Sustainability practices at WELEDA AG
WELEDA AG is a company that is particularly known for its sustainability practices. Sustainability is firmly anchored in the company's products and processes.
One example of the implementation of the sustainability strategy is the use of natural raw materials in WELEDA's products. The plants used are cultivated using organic farming methods and harvested in a gentle manner. In addition, care is taken to ensure that the raw materials come from ecologically and socially sustainable sources.
Another focus is on avoiding waste and reducing the CO2 footprint. WELEDA strives to make the production process as environmentally friendly as possible. For example, energy and water consumption are reduced, waste is recycled or reused and environmentally harmful substances are avoided.
WELEDA is also socially committed. The company takes care to create a fair and equitable working environment for its employees. WELEDA also supports various charitable projects and initiatives that are committed to social justice and the protection of the environment.
Ecological and social commitment play an immense role for WELEDA, as the company is convinced that only sustainable business practices can last in the long term. It is about conserving resources, having a positive impact on the environment and society and offering its own employees fair working conditions.
Use of organic and biodynamic ingredients
Weleda AG uses only organic and biodynamic ingredients in the manufacture of its products. This choice enables the company to produce natural food supplements that are free from harmful chemicals and additives.
The organic ingredients contained in Weleda's products come from controlled organic cultivation. This means that they are grown without the use of pesticides, herbicides or synthetic fertilizers. The biodynamic ingredients are grown according to the principles of biodynamic agriculture, which is based on the idea that the soil is a living organism that should be kept in harmony with nature.
Some of the organic and biodynamic ingredients found in Weleda's products include plant extracts, essential oils, herbs and flowers. These ingredients are tested and carefully selected to ensure they meet Weleda's high quality standards.
The use of these ingredients reflects Weleda's ethical and environmental values. The company strives to produce natural and sustainable products that are kind to both the body and the environment. By using organic and biodynamic ingredients, Weleda contributes to the protection of nature and the promotion of sustainable agricultural practices.
Overall, Weleda stands for the use of organic and biodynamic ingredients that are in line with the company's ethical and ecological values and provide high-quality and natural nutritional supplements for customers.
Fair trade
Fair trade refers to trade that focuses on fairer prices for producers, the renunciation of child labor and the protection of the environment. The aim of fair trade is to create fairer conditions for producers in developing countries and to reduce poverty.
A key principle of fair trade is the payment of fair prices to producers. These prices enable producers to cover their costs and pay fair wages. Furthermore, fair trade does not employ children to ensure that there is no child labor and that children have the opportunity to go to school and have a regular childhood. Environmental protection also plays an important role. In fair trade, environmentally friendly cultivation methods are preferred and the use of chemicals is restricted.
Some of the products that are traded in fair trade are coffee, tea, cocoa, chocolate, bananas, spices, rice, cotton and cosmetics. One well-known company that offers fair trade products is Weleda AG. It produces natural cosmetics and is also considered a pioneer of fair trade. Weleda pays attention to fair conditions when sourcing its raw materials and supports producers in developing countries.
Overall, fair trade makes an important contribution to promoting sustainable development and improving the living conditions of producers worldwide. Fair trade products offer consumers the opportunity to make conscious and responsible purchasing decisions.
Sustainability of packaging
Weleda AG is a company that is strongly committed to sustainable developments, particularly with regard to packaging. As a pioneer in the natural cosmetics industry, Weleda attaches great importance to using environmentally friendly packaging.
An important step towards sustainability is the use of recyclable materials. The company is increasingly relying on packaging made from paper, glass and recycled plastic. This reduces material consumption and the packaging can be easily recycled.
Another feature of Weleda's environmentally friendly packaging is its refillable and reusable systems. This means that the packaging can be refilled or reused after initial use. This reduces the amount of waste and minimizes the consumption of resources.
Weleda has also taken measures to optimize the transport of products in environmentally friendly packaging. For example, the packaging is designed so that it can be stacked efficiently to save space during transportation.
Overall, Weleda's packaging strategy underlines the company's commitment to sustainability and environmental protection. By using recyclable materials, reusable systems and efficient transport methods, Weleda is helping to minimize its impact on the environment and contribute to the conservation of natural resources.
International presence of WELEDA AG
Weleda AG is an international company specializing in the production and distribution of natural cosmetics and pharmaceuticals. Since its foundation in Switzerland in 1921, Weleda AG has developed its products on the basis of natural ingredients and according to anthroposophical guidelines. Today, the company is present in over 50 countries worldwide and has subsidiaries in Europe, North America, Asia and Australia. Weleda's international presence enables the company to spread its philosophy and products globally and reach customers in different parts of the world. Weleda attaches great importance to sustainable production processes and the protection of the environment. The combination of natural cosmetics and health is a central point of Weleda's corporate strategy and is also supported internationally by a large number of initiatives and projects. Weleda AG has established itself as one of the leading brands in the field of natural cosmetics and enjoys a good reputation worldwide for its high-quality products, which are produced in harmony with nature.
Global distribution channels
Weleda AG is a global company specializing in natural and organic health and beauty care products. The company has a wide range of products, including organic nutritional supplements, which are marketed through various distribution channels worldwide.
Weleda AG's global distribution channels include both brick-and-mortar retail and online retail. The company has branches and distribution partners in many countries around the world. In addition, Weleda AG also operates its own online store through which customers can order products directly.
Influencers and private Instagram users also play an important role in the marketing of Weleda products. By cooperating with influencers and working with private users on Instagram, Weleda products can be presented to a large target group. These influencers and Instagram users often have a wide reach and can make the Weleda brand known to a broad audience.
Weleda's organic nutritional supplements are particularly noteworthy. These products are characterized by their natural ingredients and certified organic quality. They are marketed via Weleda AG's global sales channels and are available both in bricks-and-mortar retail outlets and online.
In summary, Weleda AG sells its products worldwide through various global distribution channels such as brick-and-mortar retail, online retail and its own online store. Collaboration with influencers and private Instagram users plays an important role in making the Weleda brand known to a wide audience. Weleda's organic nutritional supplements are particularly noteworthy.
Presence in various countries
Weleda AG is an internationally active company with a presence in many different countries. The countries in which the company is represented include Germany, Switzerland, France, the UK, the USA, Canada, Australia and Brazil.
In Germany, Weleda's home country, the company has its headquarters in Schwäbisch Gmünd, where it also operates factories and production facilities. Weleda also has numerous sales outlets in Germany where the products are sold directly to end customers.
Switzerland, where Weleda also has its origins, is home to the company's largest transshipment and distribution center in the world. From here, the products are delivered to many countries.
Weleda is also present in the other countries mentioned, for example through its own sales companies or cooperation with local partners. In some countries, there are also Weleda branches that are responsible for marketing and sales.
Weleda is represented in various countries through different types of presentation. In addition to its own sales outlets, this also includes distribution via retailers and online retailers. In some countries, Weleda products are also sold in pharmacies and health food stores. In some countries, Weleda also operates its own wellness hotels, where guests can get to know and use the company's natural products.
Thanks to its presence in various countries and various distribution channels, Weleda has developed into a globally successful company that offers high-quality natural cosmetics and medicines.
Cooperations and partnerships
Weleda AG has various cooperations and partnerships that contribute to the achievement of its goals. One of the cooperation models used in the organization is working with farmers and local communities. Weleda works closely with organic farmers to obtain high-quality raw materials for its natural cosmetic products. These partnerships allow Weleda to use organic and sustainable materials while supporting local farmers.
Another of Weleda's cooperation models is its collaboration with environmental organizations. The organization works with various environmental associations to promote environmental protection. Together, they are committed to sustainable agriculture, the protection of biodiversity and the conservation of natural resources. These partnerships not only strengthen Weleda's commitment to environmentally friendly production, but also help to raise public awareness.
Weleda also cooperates with educational institutions. The organization works with universities and research centers to expand its expertise in the fields of natural cosmetics and sustainable development. These partnerships enable the exchange of know-how and promote the further development of the industry.
Overall, these collaborations and partnerships help Weleda to achieve its goals. By working with farmers and local communities, Weleda is able to produce high-quality and sustainable products. Collaborations with environmental organizations support Weleda's commitment to environmental protection. Collaboration with educational institutions promotes the development of innovative solutions and strengthens Weleda's position as a leader in the natural cosmetics industry.
